The residential new home builder is finding ways to give back to the area where they make their living. Whether it is being a sponsor for the Overland Park Hot Air Balloon Festival, providing tips on its Facebook page for weekend family activities, or supporting the drama program of a local school district, this enterprise contributes to the success around it. By doing so, the family-owned and operated business maintains the history of community involvement.
In a tradition dating back generations when a father taught his son a trade, Rodrock Homes is striving to uphold the level of excellence established in the residential real estate market. Brian Rodrock, president of Rodrock Homes, has enjoyed a front row seat watching and learning from the success of his father, developer Darol Rodrock in the new homes market of Johnson County. The name Rodrock has been synonymous with quality new homes, family oriented communities, and giving back to the neighborhood. There is a different Rodrock in the leadership position of Rodrock Homes, but commitment to the community has not changed.
Brian Rodrock understands and appreciates the unique challenges of building new homes under the Rodrock name. “My father has been one of the most influential persons in Johnson County real estate in the past 40 years in my opinion”, said the younger Rodrock. He continued, “It gives me great personal satisfaction that our company continues to have working relationships with some of the same bankers and vendors that my father did business with back in the 1970’s.”
The seven year old residential building company is now achieving its own mark on the real estate landscape. The leader in pulling single-family residential permits four of the past five years in Kansas City, understands one of the keys to its success is being involved in the community. Said Rodrock, “Look at the history of what my father brought to each community: the Mom’s Council, bike parades on the 4th of July, hayrack rides at Christmas, even the Rodrock Scholarship program, to name just a few. His communities have the completed amenities done right and usually before the first families ever moved in to their home. Those extra benefits make the difference between living in a home and being a part of a neighborhood.” It now appears the pupil will continue the lessons taught by the teacher. The company is a sponsor of the Overland Park Great Midwest Balloon Festival, September 17th-19th.
By becoming involved in some of the local events, the semi-custom builder is trying to be a neighbor to the families that move into that community. “Will someone buy a Rodrock Home because we sponsor an event or list the best family restaurants on our Facebook page? Probably not, but we do it because that is what neighbors do for each other,” commented Rodrock.
Brian Rodrock believes he knows the strategy that will contribute to the continued success of the business that bears his name. “My dad has a list of 14-16 sayings about how to treat people and deal with situations that I have heard all my life and is now framed in my office. There isn’t one about a business plan or marketing strategies, but each one deals with how you interact with people. The best way to sum it up is ‘Take care of people, and the business will take care of itself’” Rodrock concluded.
